Risk and Return

Starting a new venture that is totally unique?? The good news is that its risky and the returns associated with high risk are always higher. But with high risk there also comes a higher possibility of failure. What is needed is an optimum or acceptable value of risk to get a decent return.
Lets define the terms involved now. Risk is the chance that the actual outcome from an investment will differ from the expected outcome and Return is the motivating force, inspiring the investor in the form of Rewards, for undertaking the investment.
There are several factors involved in this which include

• Measuring the Rate of Return
• Sources of Risk
• Measurement of Risk
• Risk and return of a Portfolio
• Measurement of Beta
• Capital Asset Pricing Model (CAPM)

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